:root{
  --paper:#f7f6f2;
  --ink:#111110;
  --ink-dim:#57544e;
  --hair:#d9d6cf;
  --accent:#ff4d00;
  --ease:cubic-bezier(.22,1,.36,1);
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{background:var(--paper);color:var(--ink);font-family:"Archivo",-apple-system,sans-serif;font-size:17px;line-height:1.55;-webkit-font-smoothing:antialiased}
::selection{background:var(--accent);color:#fff}
.wrap{max-width:1280px;margin:0 auto;padding:0 clamp(20px,4vw,56px)}
a{color:inherit}

/* ---------- nav ---------- */
nav{position:fixed;top:0;left:0;right:0;z-index:50;background:var(--paper);border-bottom:1px solid var(--hair);transition:transform .45s var(--ease)}
nav.hidden{transform:translateY(-100%)}
nav .wrap{display:flex;align-items:center;justify-content:space-between;height:68px}
.logo{display:inline-flex;align-items:center;gap:9px;font-weight:800;font-size:1.1rem;letter-spacing:-.02em;text-decoration:none;text-transform:uppercase}
.logo .px{width:.6em;height:.6em;background:var(--accent);flex:none;transition:transform .35s var(--ease)}
.logo:hover .px{transform:rotate(90deg)}
.nav-links{display:flex;gap:32px;align-items:center;font-size:.9rem;font-weight:500}
.nav-links a:not(.btn){text-decoration:none;position:relative}
.nav-links a:not(.btn)::after{content:"";position:absolute;left:0;bottom:-4px;height:1.5px;width:100%;background:var(--ink);transform:scaleX(0);transform-origin:right;transition:transform .35s var(--ease)}
.nav-links a:not(.btn):hover::after{transform:scaleX(1);transform-origin:left}
.btn{display:inline-flex;align-items:center;gap:10px;background:var(--ink);color:var(--paper);text-decoration:none;padding:13px 24px;font-weight:600;font-size:.9rem;transition:background .25s}
.btn .arr{display:inline-block;transition:transform .35s var(--ease)}
.btn:hover{background:var(--accent)}
.btn:hover .arr{transform:translate(3px,-3px)}
.btn-line{background:transparent;color:var(--ink);border:1.5px solid var(--ink)}
.btn-line:hover{background:var(--ink);color:var(--paper)}

/* ---------- reveal primitives (JS-gated: no JS, no hiding) ---------- */
.line-mask{display:block;overflow:hidden}
.js .line-mask>span{display:block;transform:translateY(110%);transition:transform .9s var(--ease)}
.js .in .line-mask>span{transform:translateY(0)}
.js .fade{opacity:0;transform:translateY(24px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.js .in .fade,.js .fade.in{opacity:1;transform:none}
[data-d="1"]{transition-delay:.08s}[data-d="2"]{transition-delay:.16s}[data-d="3"]{transition-delay:.24s}[data-d="4"]{transition-delay:.32s}[data-d="5"]{transition-delay:.4s}

/* ---------- hero ---------- */
.hero{padding:172px 0 88px}
.meta-row{display:flex;justify-content:space-between;font-size:.78rem;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-dim);border-bottom:1px solid var(--hair);padding-bottom:18px;margin-bottom:56px}
h1{font-size:clamp(3.4rem,10.5vw,8.2rem);line-height:.98;letter-spacing:-.035em;font-weight:275;text-transform:none}
h1 b{font-weight:800}
h1 .accent{color:var(--accent);font-weight:800}
.hero-foot{display:grid;grid-template-columns:1fr 1fr;gap:40px;margin-top:64px;align-items:end}
.hero-foot p{font-size:1.15rem;color:var(--ink-dim);max-width:46ch;line-height:1.6}
.hero-foot .cta{display:flex;gap:14px;justify-content:flex-end;flex-wrap:wrap}

/* ---------- marquee ---------- */
.marquee{background:var(--ink);color:var(--paper);overflow:hidden;padding:20px 0;border-top:1px solid var(--ink)}
.marquee-track{display:flex;width:max-content;animation:marquee 28s linear infinite;will-change:transform}
.marquee span{font-weight:800;font-stretch:120%;text-transform:uppercase;font-size:1.05rem;letter-spacing:.06em;padding:0 28px;white-space:nowrap}
.marquee span i{font-style:normal;color:var(--accent);padding-left:56px}
@keyframes marquee{to{transform:translateX(-50%)}}

/* ---------- sections ---------- */
section{padding:110px 0}
.rule{border-top:1px solid var(--hair)}
.kicker{display:flex;align-items:baseline;gap:16px;font-size:.78rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;margin-bottom:44px}
.kicker::before{content:"";width:10px;height:10px;background:var(--accent);align-self:center;flex:none}
h2{font-size:clamp(2.2rem,5.6vw,4.4rem);line-height:1.02;letter-spacing:-.03em;font-weight:275;max-width:22ch}
h2 b{font-weight:800}
.lede{margin-top:28px;font-size:1.15rem;color:var(--ink-dim);max-width:56ch;line-height:1.65}

/* ---------- trust stack ---------- */
.stack{margin-top:64px;border-top:1px solid var(--ink)}
.layer{display:grid;grid-template-columns:140px 1fr 1.2fr auto;gap:28px;align-items:center;padding:34px 12px;border-bottom:1px solid var(--ink);cursor:default;position:relative;overflow:hidden}
.layer::before{content:"";position:absolute;inset:0;background:var(--ink);transform:scaleY(0);transform-origin:bottom;transition:transform .4s var(--ease);z-index:0}
.layer:hover::before{transform:scaleY(1)}
.layer>*{position:relative;z-index:1;transition:color .3s}
.layer:hover>*{color:var(--paper)}
.layer .num{font-weight:275;font-size:2.4rem;letter-spacing:-.02em}
.layer:hover .num{color:var(--accent)}
.layer h3{font-size:clamp(1.3rem,2.4vw,1.9rem);font-weight:800;letter-spacing:-.015em}
.layer p{color:var(--ink-dim);font-size:1rem}
.layer .tick{font-size:1.4rem;transition:transform .35s var(--ease)}
.layer:hover .tick{transform:translateX(6px)}

/* ---------- offers ---------- */
.offers{margin-top:64px;border-top:1px solid var(--ink)}
.offer{display:grid;grid-template-columns:150px 1.1fr 1.3fr auto auto;gap:28px;align-items:center;padding:44px 12px;border-bottom:1px solid var(--ink);text-decoration:none;position:relative;overflow:hidden}
.offer::before{content:"";position:absolute;inset:0;background:var(--accent);transform:translateY(101%);transition:transform .4s var(--ease);z-index:0}
.offer:hover::before{transform:translateY(0)}
.offer>*{position:relative;z-index:1;transition:color .3s}
.offer:hover .tag,.offer:hover .meta,.offer:hover p{color:var(--ink)}
.offer .tag{font-size:.75rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--accent)}
.offer h3{font-size:clamp(1.7rem,3.4vw,2.6rem);font-weight:800;letter-spacing:-.02em}
.offer p{color:var(--ink-dim);font-size:1rem;max-width:38ch}
.offer .meta{font-size:.85rem;font-weight:600;color:var(--ink-dim);white-space:nowrap}
.offer .arr-big{font-size:2rem;font-weight:300;transition:transform .35s var(--ease)}
.offer:hover .arr-big{transform:translate(6px,-6px)}

/* ---------- studio ---------- */
.about-grid{margin-top:56px;display:grid;grid-template-columns:1.2fr 1fr;gap:64px}
.about-grid p{color:var(--ink-dim);font-size:1.1rem;line-height:1.7}
.about-grid p+p{margin-top:18px}
.about-grid strong{color:var(--ink);font-weight:700}

/* ---------- manifesto ---------- */
.manifesto{background:var(--ink);color:var(--paper)}
.manifesto .kicker::before{background:var(--accent)}
.manifesto .lede{color:rgba(247,246,242,.65)}
.manifesto .credo{margin-top:34px;font-size:1.3rem;font-weight:800;letter-spacing:-.01em}
.grow-px{width:16px;height:16px;background:var(--accent);margin-bottom:36px}
.js .manifesto .grow-px{transform:scale(0);transform-origin:bottom left;transition:transform .8s var(--ease) .15s}
.js .manifesto.in .grow-px{transform:scale(1)}

/* ---------- receipts ---------- */
.receipts{background:var(--accent);color:var(--ink)}
.receipts .kicker::before{background:var(--ink)}
.receipts .lede{color:rgba(17,17,16,.75)}
.receipts .box{margin-top:48px;max-width:760px;font-size:1.1rem;line-height:1.7}
.receipts .box p+p{margin-top:14px}
.receipts a{font-weight:700}

/* ---------- footer ---------- */
footer{background:var(--ink);color:var(--paper);padding:96px 0 40px}
.foot-word{font-weight:800;font-stretch:118%;text-transform:uppercase;font-size:clamp(2.6rem,9vw,7rem);letter-spacing:-.02em;line-height:1;margin-bottom:64px}
.foot-word .fpx{display:inline-block;width:.13em;height:.13em;background:var(--accent);margin-left:.07em}
.foot-row{display:flex;justify-content:space-between;flex-wrap:wrap;gap:20px;border-top:1px solid rgba(247,246,242,.2);padding-top:28px;font-size:.88rem;color:rgba(247,246,242,.6)}
footer a{text-decoration:none;color:var(--paper)}
footer a:hover{color:var(--accent)}

@media(max-width:900px){
  .layer{grid-template-columns:64px 1fr;row-gap:8px}
  .layer p{grid-column:2}
  .layer .tick{display:none}
  .layer .num{font-size:1.6rem}
  .offer{grid-template-columns:1fr;row-gap:10px;padding:36px 12px}
  .offer .arr-big{position:absolute;right:12px;top:36px}
  .hero-foot{grid-template-columns:1fr}
  .hero-foot .cta{justify-content:flex-start}
  .about-grid{grid-template-columns:1fr}
  .hero{padding:140px 0 64px}
  section{padding:80px 0}
  .nav-links a:not(.btn){display:none}
}
@media (prefers-reduced-motion: reduce){
  *,*::before,*::after{animation-duration:.01ms!important;transition-duration:.01ms!important}
  .line-mask>span,.fade{transform:none;opacity:1}
}

/* ---------- design & trust pairs ---------- */
.pairs{margin-top:56px;border-top:1px solid var(--ink)}
.pair{display:grid;grid-template-columns:1fr 64px 1fr;gap:20px;align-items:baseline;padding:30px 12px;border-bottom:1px solid var(--hair);font-size:clamp(1.2rem,2.6vw,1.8rem);font-weight:275;letter-spacing:-.01em}
.pair b{font-weight:800}
.pair .parr{color:var(--accent);text-align:center}
.pair span:last-child{color:var(--ink-dim)}
.pairs-cta{margin-top:48px}
@media(max-width:900px){.pair{grid-template-columns:1fr;gap:4px}.pair .parr{display:none}.pair span:last-child{padding-left:0}}

/* ---------- essay page ---------- */
.essay-hero{padding:172px 0 80px}
.essay-hero h1{font-size:clamp(2.8rem,7.5vw,5.4rem)}
.essay-intro{padding:0 0 90px}
.essay-intro .about-grid{margin-top:0}
.essay .block{border-top:1px solid var(--ink);padding:72px 0;display:grid;grid-template-columns:260px 1fr;gap:56px}
.essay .block .side .num{font-weight:275;font-size:3.4rem;letter-spacing:-.02em;display:block;line-height:1}
.essay .block .side h3{font-weight:800;font-size:1.5rem;letter-spacing:-.015em;margin-top:14px}
.essay .body p{color:var(--ink-dim);max-width:60ch;line-height:1.7;font-size:1.05rem}
.essay .body p+p{margin-top:14px}
.essay .body .lab{display:block;font-size:.75rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--accent);margin:28px 0 8px}
.essay .body .lab.anti{color:var(--ink-dim)}
.essay .body .lab:first-child{margin-top:0}
@media(max-width:900px){.essay .block{grid-template-columns:1fr;gap:20px}}
.manifesto .btn{background:var(--accent);color:var(--ink)}
.manifesto .btn:hover{background:var(--paper)}

/* ---------- contact modal ---------- */
.modal-overlay{position:fixed;inset:0;background:rgba(17,17,16,.55);display:none;align-items:center;justify-content:center;z-index:100;padding:20px;opacity:0;transition:opacity .3s var(--ease)}
.modal-overlay.open{display:flex}
.modal-overlay.vis{opacity:1}
.modal{background:var(--paper);border:1.5px solid var(--ink);max-width:540px;width:100%;padding:48px 44px 40px;position:relative;transform:translateY(18px);transition:transform .35s var(--ease)}
.modal-overlay.vis .modal{transform:none}
.m-kicker{font-size:.75rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--accent)}
.modal h3{font-size:2rem;font-weight:800;letter-spacing:-.02em;margin-top:10px}
.m-close{position:absolute;top:12px;right:16px;background:none;border:none;font-size:1.8rem;line-height:1;cursor:pointer;color:var(--ink)}
.m-close:hover{color:var(--accent)}
.modal label{display:block;font-size:.72rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;margin-top:22px;color:var(--ink)}
.modal input,.modal textarea{width:100%;margin-top:8px;padding:12px 14px;border:1px solid var(--ink);background:#fff;font:inherit;font-size:1rem;color:var(--ink);border-radius:0;resize:vertical}
.modal input:focus,.modal textarea:focus{outline:2px solid var(--accent);outline-offset:-1px}
.modal .btn{margin-top:28px;border:none;cursor:pointer;font:inherit;font-weight:600}
.modal .btn:disabled{opacity:.6;cursor:wait}
.m-note{margin-top:18px;font-size:.85rem;color:var(--ink-dim)}
.m-note a{font-weight:600}
.m-done h3{margin-top:10px}
@media(max-width:600px){.modal{padding:36px 24px 30px}}